The growth relay for independent products · Give one useful placement, earn one
PROJECT RELAY
The Relay Journal · Practical growth notes

Grow through earned trust, not louder noise.

Clear, practical field guides for founders who want cooperative distribution without fake endorsements, automated spam, or risky backlink trades.

Three founders connected in a circular verified promotion relay
FOUNDATIONS · 8 MIN READ

Verified cross-promotion: a fairer growth loop

How ownership checks, human approval, placement evidence, and a give-one-get-one ledger turn founder cooperation into a measurable system.

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Evidence cards flowing through an AI-assisted draft to a human approval check
TRUST · 9 MIN READ

Source-backed recommendations people can trust

A repeatable way to turn verified product facts into concise promotion copy while keeping the founder in control of every claim.

Build a trustworthy creative →
Balanced scale contrasting transparent audience recommendations with manipulative link schemes
ETHICS · 10 MIN READ

Cross-promote without link schemes or spam

Where useful partner recommendations end and manipulative exchanges begin—with a checklist for disclosure, relevance, and reader control.

See the ethical playbook →